You don't need more leads.
You need more leverage.
I work with established experts to design a high-leverage offer that increases their revenue ceiling without draining all their time and energy.
Does this sound familiar?
You're fully booked but now revenue has plateaued as you've ran out of capacity.
Your lack of time means you drop the ball with your own marketing and miss out on new clients.
You end up working weekends, cancelling vacations, and burn out is right round the corner.
Well it's because selling out isn't actually a sign of success.
Selling out is a sign that your offer is holding you back. You've nailed the demand side of the equation but now delivery is dragging you back.
I call this a low-leverage offer.
It drains all your time, all your energy, and makes you question whether it's even worth the hassle. You escaped your 9-to-5 and replaced it with a 24/7.
But for experts who don't want the headaches of hiring or the overheads of outsourcing then being booked out can start to feel like a ball and chain.
★★★★★
"I'd hit a bit of a revenue ceiling with my newsletter and courses and was starting to feel burned out. Joe helped me create a high-leverage offer that got 100 prospects on the waitlist a week after launching."
Katelyn Bourgoin
Unignorable
Your way out is to start selling a high-leverage offer instead.
A high-leverage offer stops feeling like work you're trapped in.
It's priced for the outcome it delivers, not the hours it takes. It's designed so the methodology does the heavy lifting rather than the person delivering it.
And because delivery isn't eating up your entire week, there's always capacity for the next client, for the content that drives pipeline, for actually switching off.
It's the difference between an offer that works and an offer that works for you.
★★★★★
"I was stuck selling lower-ticket products to my community and hit a revenue plateau so I hired Joe to help me overhaul my offer. It forced a strategic shift into a higher-leverage offer that allowed me to quadruple my pricing."
Talica Davies
TD Sales Consulting
From low-leverage...
More clients, more work
Priced based on vibes
All delivery, no pipeline
No time to step back
Hard to scale past you
... to high-leverage.
More clients, same work
Priced based on outcomes
Delivery and pipeline coexist
Freedom to step away
Built to scale beyond you
What is Offer Leverage?
Offer Leverage measures how well your offer works for you, not just for your clients.
It has three dimensions:
Price Leverage - are you charging what the outcome is worth?
Time Leverage - does delivery fit inside your week?
Effort Leverage - does your methodology do the work, or do you?
Most established experts are still weak on at least one of these three which is why being sold out often doesn't feel like winning.
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Work with me to design a high-leverage offer.
Weekly 1:1 sessions.
We'll meet regularly to keep the momentum going and hold you accountable.
Hands-on help.
I'll be an extra pair of hands when it comes to writing copy and setting systems up.
Async access.
I'll always be a message away if you have any urgent questions or need to bounce ideas around.
MONTH 01
Design your high-leverage offer.
We start by understanding your current situation including your offer, your clients and your delivery to identify exactly where leverage is leaking.
From there we redesign your offer around the highest-impact levers. We'll tighten scope, reframe it, work out your pricing, standardise delivery, and sharpen your ICP.
You leave this phase with a fully designed high-leverage offer ready to take to market.
MONTH 02
Launch your new offer and iterate.
We build everything needed to take the redesigned offer to market, including a landing page or offer doc, announcement content, and your sales process.
We'll sharpen the messaging based on early conversations and adjust as real feedback comes in.
This phase ends when you've launched publicly and closed your first clients on the new offer.
MONTH 03+
Optimise delivery of your new offer.
Here we'll use what your actual clients teach us to compound the leverage gains.
We'll standardise delivery so it doesn't sprawl. We'll also keep iterating your offer based on what's working and what isn't.
This phase is ongoing. Each month your offer will get stronger and your business easier to run.
The Offer Leverage Program
A rolling retainer where we create, launch, and deliver a high-leverage offer so you can earn more and work less.
→ Weekly 1:1 advisory calls (60 mins)
→ Async support via Slack / LinkedIn
→ Hands-on help on copy and other assets
$3,000 per month
(cancel anytime with 30-days notice)
★★★★★
"I'd built a pretty big audience through my content and podcast, but needed a way to monetise it. Joe helped me shape a high-ticket offer that instantly generated a lot of buzz and inbound clients."
Eric Holland
Mojo PMM
Here's what others have to say...
★★★★★
"Joe helped me finally clarify how to position my offer and validated months of mental back-and-forth before launching. Now I’ve got a crystal-clear offer and a kickass process to sell it right."
Gab Bujold
Press X To Market
★★★★★
"After just two weeks since designing my offer, I've had plenty of conversations where it's resonating really well. People know exactly what I'm offering and the tangible value it provides."
Stephen Papaioannou
The Customer Lab
★★★★★
"Joe helped me get the clarity I’d been chasing for months. I had multiple good offers but I struggled to package them into something clear and compelling. Now I have a buyable offer that makes sense to me and my clients."
Mani Lakshmanan
FeltLogic
Hey, I'm Joe.
I spent years helping dozens of experts package their offers.
Then I noticed a pattern. Lots of established experts were selling out and instead of celebrating were starting to realise they'd hit a revenue ceiling. And all they had to show for it was a packed schedule and no free time.
So I built Fulcrum to solve it. Taking established experts from low-leverage to high-leverage, giving them back the freedom and flexibility that made them start your business in the first place.
I've helped them quadruple their pricing, launch entirely new service lines, and go from "I don't know what I sell" to having a high-leverage offer that generates inbound enquiries within weeks.
Oh, and I also climb rocks in my spare time, which turns out to be a decent metaphor for what I do: finding the route up when the path isn't obvious.
Some other things you should know...
Who is this for?
I work with established experts. Consultants, coaches, creators, etc. who are constantly selling out their offer but are constrained by actually delivering it.
Who is this NOT for?
If you're struggling to sell anything at all and don't have any kind of ongoing marketing and lead gen, then you might be better off fixing that side first before refining your offer.
How long will the retainer last?
Roughly speaking, phase 1 (audit) and phase 2 (design) will take 2 months. Phase 3 is ongoing. While there isn't a minimum amount of time to sign up for, I recommend committing to 3 months minimum to get the most value from our time together.
Why is it a retainer?
The truth is, it can take a different length of time depending on the complexity of the offer, and whether you're making tweaks or a major overhaul. And so it's impossible to specify an exact length of time. It also means we aren't constrained by self-imposed deadlines and gives you more flexibility in terms of stopping when you feel ready.
Am I doing most of the work?
My job is to mostly advise and guide your thinking, challenging you when necessary. Between our sessions you'll be expected to spend a couple of hours on some homework. But of course the more time you put in the sooner we get your new offer out there.
What if I don't sell a service?
If you don't currently sell a service but you're looking to add one to your business, then I can still help with that depending on your situation. Always worth a quick chat to see.
What happens on the weekly calls?
The focus of each call varies depending on where you are in the process. Early on they'll be focused on auditing and designing your offer. Later on they may be focused on more specific aspects of your offer or client delivery issues that have come up.
Are you just coaching?
Think of me as a strategic thought partner who isn't afraid to get his hands dirty. I'll be there to guide and advise on your journey, but also will muck in and be an extra pair of hands for writing the odd bit of copy or content and things like that.
Let's leverage your offer.
Book in a free no-strings clarity call and I'll give you some pointers to get you going in the right direction.
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